Inclusive design strategies are our model for the future. IBM iX, a strategy partner of IBM, needed an experience for Fast Shop Brazil Electronics that resonated with the culture of Brazil.
THE FUTURE OF INCLUSIVITY
There will be more than "600 million mobile subscribers in 2023, and two thirds will be from the Asia Pacific and Sub sub-Saharan Africa. Latin America and Asia show stable growth in commerce services "(GSMA Intelligence, 2020). Designing solutions for emerging markets is more important than ever before.
In order to capture global market share, inclusive design studios must depart from traditional patterns in order to comprehend developing market customer behavior and challenges faced.
The IBM Fast Shop of Brazil is an example of how to create a user-friendly design that caters to different regions and cultures, while retaining a consistent corporate identity.
Large scale social impact.
High financial return.